Indian television industry is undergoing a significant transformation. Television viewing is a completely different experience nowadays compared to what it was in yester years. Similarly, in the coming years, TV viewing experience will be different from what it is today. The television industry in India has witnessed a huge transition and today, from being ‘Just a TV’, television has imbibed several roles and functionalities.
Some of the key trends that have reshaped the television market in India are higher disposable income, personalized content, technological advancements, changing consumer preference, and increasing internet penetration. The Indian government’s “Make in India” program has also aided the market to scale newer heights and provided much needed support to the local players for competing against global players to establish a foothold in the market.
What is the future of Indian television industry? The Indian television market is estimated to cross INR 9 Bn by 2021, according to a market research report, driven by increasing urbanization and growing number of households. Growing per capita income, coupled with technological advancements and shift in preference toward smart, and internet-enabled televisions will also drive the market through 2021. Let’s take a look at a few future trends in this market -
Slimmer and bigger TV Screens Albeit the 32 inch-screen televisions were the top selling product, a considerable shift in consumer preference toward bigger screens is noticeable. Manufacturers are also looking to cashing in on the “bigger screen” trend by offering televisions that have screens as big as a mirror on the wall. Despite the bigger size, these televisions occupy lesser amount of space and offer a television viewing experience like never before.
Voice-enabled televisions Voice-enabled devices are everywhere. Televisions today are also integrated with voice interaction through microphones embedded in remote controls. Voice interaction shall allow speaking into the microphone embedded in the remote control that allows you to change channels, adjust the volume, and even search for content using voice commands. Digital voice assistants like Alexa are also being integrated in smart TVs to search and access content along with controlling other smart devices at home. Another aspect of these TVs is that mobile phone acts as a remote control for the television.
Emergence of new TV technologies The display of the television screen has come a long way, from cathode ray tubes (CRT) to LCD and now LED. Now, arguably the most interesting innovation in TVs is the “self-illuminating” LED, which is capable of turning an LCD TV into more OLED-like. Given LCD TV backlights are always turned on, the TV is always looking to block the light during dark scenes. But despite this, some light always manages to leak through to make blacks look gray and create halos around lighter images shown against dark backgrounds. Full-array LED backlights, where the LEDs are projected through the entire panel can improve the display and eliminate any chance of light escaping through to disturb the visuals.
Usage of television is no longer restricted to urban homes. Television is currently witnessing increasing penetration in rural regions too. Currently, there are more than 99 Mn homes with television in rural India, and this trend is expected to increase further in the coming years.
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Related Post: Digital Overtaking the Television Market in India How is the Television Market in India Developing? What are the factors driving the television market in India?
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