How to Increase the Income of the Restaurant for Winter Holidays |
Posted: December 28, 2017 |
With the winter season in full swing, it’s time to strategize on how to boost your restaurant sales. While the holidays make a great season for private parties and celebrations, you still can’t ignore the fact that this is the season when fewer people dine out as a result of the freezing temperatures. To stay ahead of your competitors, you need to think outside the box and do things differently. Here are some great ideas to help you increase the income of your restaurant through this chilly winter: Boost Your Restaurant’s Income with These Great Tips1. Cater to Takeout CustomersWith shorter days and cold weather during the winter season, many consumers will opt for the convenience and comfort of takeout meals. You can cater to their needs by offering home delivery and curbside takeout services. In addition, you should consider offering your customers the convenience to order and pay for their meals from your site, app, or social media page. 2. Host Holiday Groups to Increase IncomeThe holiday season is the time for family and friends to gather and make merry. Consider promoting your restaurant as a gathering place. Remind your guests that instead of preparing a huge holiday meal that they’ll probably not finish, they can just relax in your restaurant and you will take care of all the cooking and serving. Moreover, holiday events are a great opportunity to provide catering services (even if you don’t cater all year round). Start promoting your holiday catering early before the festivities kick in. 3. Make Your Restaurant Cozy and WarmPeople want to hibernate during the winter. So, why don’t you create a comfortable environment where your customers can hibernate? Consider placing comfy couches with pillows and install a commercial electric heater in your restaurant. You can also create a warm and conducive outdoor space by installing portable patio heaters. Turn your restaurant into a place your customers would love to visit on a cold, snowy day. 4. Create a Hot Drink “Happy Hour” Menu“Happy Hour” equals happy customers. Having this kind of promotion will bring in more customers, increase sales, and create loyal guests. Design a Happy Hour program with sharable platters and appetizers such as wings and nachos along with a hot drink menu featuring Irish coffee, hot toddy, spiked hot chocolate, eggnog, mulled spiced cider, and other tasty cocktails and beverages. You can also consider hosting special events and entertaining activities such as karaoke, wine tasting, game nights, dart boards, and more. You can never go wrong with a hot menu and fun activities during this winter season. 5. Invest in Proper StorageWith an influx of customers during the holiday season, you’ll most likely increase your food stock. It’ll be such a shame to have most of your stock go bad just because you lack enough storage. Before the holiday season kicks in with full swing, ensure you get an efficient commercial refrigerator, storage racks, ingredient bins, walk-in coolers and more. Jingle All the Way to the Bank This HolidayHoliday-inspired touches should welcome more customers to your restaurant. Set a scrumptious and joyful tone with accents of holiday decorations and colors. Also, play seasonal holiday music, but ensure not to play a continuous loop – this may be boring to your guests. This holiday thrive to make your customers happy with these awesome tips.
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