Do you want to eliminate click fraud? Check these tricks |
Posted: October 20, 2017 |
When it comes to paid search, businesspersons have their doubts if they should try it or not, because they are afraid of click fraud. Some people would say that you are paranoiac if you consider this risk, but the threat is real, and you have many reasons to worry about it. Many companies that use PPC strategies state that they encounter this issue very often and they are constantly looking for a solution. But, click fraud should not be a reason to not try PPC, because you should consider the advantages and not the drawbacks. You should be aware of the existence of this risk and to carefully administer your campaign Also, you should check online to find what solutions you find to this issue. What you should know about malicious clicks?If you want to benefit of PPC, then you should find more click fraud, and understand what this black-hat strategy implies. It will show you a wrong number of clicks that were proceeded. There are two situations when this issue arises:
Are Search Engines involved in fighting click fraud?In the past, search engines were not taking part the process of identifying the click fraud cases and eliminating them, but nowadays the situation is different. The establishers of these motors know that clicks are generated through the motor that advertise it, no matter if they are reliable or frauds, and they have to find precaution measures if they want users to trust them. So, nowadays there is no surprise that major search engines want to preserve a certain reputation and they want to detect fraud. If you are interested about Google click fraud you can check online for complex guides on how Google AdWords is effective in detecting the malicious clicks. You as a PPC practitioner will achieve peace of mind if you use the tools Google offers. It is considered the Google established on of the best programs to combat click fraud. They created a system that uses a three parts-strategy to detect the fraud. The system features advanced algorithms that can find and filter the malicious clicks and there is no charge required. Moreover, Google wants to make sure that its users benefit from the best services on the market, they not only that use these filters to catch the click frauds, but they also have a team of professionals who manually check them. The Google’s Ad Traffic Quality Team is specialized in conducting an offline analysis of the clicks, and in case they find any invalid ones, they will make sure to remove them before you get charged. But these measure are not the only ones Google has implemented, it also leads multiple investigations based on the information they receive from advertisers. When suspicious activity is detected, the professionals will label the account as being invalid and they issue it credits. Tricks to find if click fraud affects your campaignWhen people understand the extent to which click fraud can affect their campaigns they wonder if it affects them. Well, you can check if your account is the victim of a malicious practice. You should not become paranoiac, because there are multiple ways in which you can find if your account is the target of this action. You decide how the situation will evolve, you set the budget and period of time you want to spend to identify these situations. You can choose from two options to find a solution, you can buy an automated system, as the one offered by TEASoftware or you can perform manual analysis. If you opt for a software you will be able to save time, and you can be sure that the results are accurate, because you may miss something when you manually check the source of the clicks. What you should do if you want to perform manual analysis?
The first thing you have to do is to get an internal reporting, because in this way you will find if the clicks lead to sales. Google is able to state if the click was converted into a lead, but the report will offer you complex information. If you have reports in this aspect, you will be able to adjust the bidding to achieve the result that you want. If you want to identify the fraud with through internal reporting, then you should check aspects as the user agent, the click timestamp, the IP address and the action timestamp. You already know why do have to find the IP address, but you may wonder why the others are important. It is important to use the timestamp and action timestamp in the same time, to show if the PPC campaign is effective. When verifying the IP addresses, many timestamps from a single one, but there is no action timestamp, then it is a sign of a fraudulent action. Moreover, the user agent will help you understand if multiple persons are using a single IP address. The user agent will identify the internet browser that was used to open the ad, if it was a PC a laptop or a tablet and the software used. If the malicious actions are generated by a certain IP address, have the possibility to identify the owner. Also, you should check the proxy servers, because there are times when the traffic comes from a single place, and you may panic thinking that you are affected by malicious clicks. However, in this situation the IP comes from a public space as a restaurant or theatre. When you check the IP you will see if this is the case or not. Also, you should analyze the queries because they show if the clicks are unreliable. If the device registered various searches, then you are dealing with a proxy server, but if they are identical, then you are dealing with suspicious behavior. Eliminate fraud from your accountEven if Google uses different strategies to fix this issue, you can take some measures on your own to eliminate it from your account. Ø Opt for Twitter and Facebook Ads – When you choose these platforms to display the advertisement, there are other providers that will see the content. The advertisement appears only on Facebook and Twitter. Also, these platforms have complex targeting alternatives, and this means that the advertisement will appear only to people who want to buy the services you offer. According to the searches they proceed, they see the advertisement, and in this way, you reduce the risk of unreliable clicks. Ø Eliminate certain IP addresses when using AdWords – In case you have done a manually check, and you have identified that certain IP addresses lead to fraud clicks, then you should not allow them see your advertisement. Ø You can operate GDN Remarketing Campaigns – In case you have the suspicions of click fraud generated by the advertiser, then you should try this trick. It will help you avoid the case of fraud from this point on, because remarketing will offer you the possibility to display your advertisement only to the public interested in your company, when they visited the publisher’s page. The publishers will not be able to access the advertisement, and in this way, they will not have the possibility to open them. Ø You should customize the Ad Targeting – there are cases when you can eliminate the invalid clicks if you change the targeting. In case you consider that the malicious behavior comes from a certain town or region, then you only have to eliminate it. In case you think that one of your competitors is the cause for the click fraud, then you should exclude the city and zip code from the Ad Targeting. But, you should be aware that there are chances to also eliminate good traffic when opt for this strategy. You should change the settings only if you are sure that more than 50% from the clicks from a certain location are malicious. When you check the situation on the PPC Analytics, and you notice some unusual patterns, then you should conduct an action to see if it is the case of fraud. The simplest and most effective strategy would be to use a professional software to do it for you. Also, you should make sure that you report your findings to Yahoo! Search Marketing, Google AdWords or to the search engine you are using, because in this way, they will analyze the data and will check if it is the case or not of fraud.
|
|||||||||||||||||||||||||||||||||||||||||||
|