Digital Marketing Secrets you should explore |
Posted: August 8, 2020 |
Let’s try to figure out what works, and what doesn’t, for digital marketing success. Gain an insight.Who are your target customers? Where do they live? What do they do? Where do they hang out? What are their likes and dislikes? For digital marketing success, it is essential to conduct thorough research about your target group and create consumer personas before you take any step. You can utilize tools such as surveys, interviews, questionnaires, and focus groups to accumulate relevant data. Next, you need to consider analyze the already available data. This can be done on your own, but its best to outsource this to a market research specialist. The customer insights will help you understand how they use digital media. This will help you identify which channels you can effectively put into use to reach them. Your next task is to build these pathways, be it the traditional email marketing (it’s still a good choice) or the new-age social media marketing. Content is, and will always be, the king.The cornerstone of digital marketing is content. If you wish to succeed in this, you have to master the art of content creation and curation. Once you have determined the digital marketing channels you will put to use, you will need to create content that matches them and the target audience. Generalized content recreated from what is already available on the web doesn’t generate much result. Instead, you have to re-imagine and come up with an assortment of content categories that attracts your target audience. White papers, how-to videos, guides, tutorials, infographs, podcasts – the options are varied. You need to know what works for your business. A B2B venture aiming to attract business executives can do well with white papers, podcasts, and so on. But a B2C is better off using videos, memes, audio clips, and such to attract teens. Create and curateIt is important to create quality content to grab the attention of today’s users. But it’s not the only choice you have. You can also curate content from other, relevant and good, sources, to use in your digital marketing. And when you give credit to the sources, you also enhance relationship building with them. One common question is – what kind of content works? Well, if you only use content that focuses on your products or services, your audience will soon lose interest. You need to make it attractive. A simple formula works wonders: Great Content = 40% creative + 40% informative + 20% promotional A catering business can use the images of an event they catered for, share a recipe with their fans and talk about the available discount during the holiday season. A mix of different types of bite-size pieces of content is a good way to entice users, and give them something to talk about and share with their contacts. Responsive design is the in-thingDoes your website look good on all devices? Whether yours is an online business or a brick-and-mortar one, you need to incorporate responsive web design to make sure it looks good whatever the screen size or resolution it is viewed on. Why is this important? Because the consumer of today doesn’t rely on PCs anymore! Tabs, smartphones, and such other mobile devices have changed the way users view a website. Only responsive web design can ensure that your site looks and functions appropriately on all devices. Need a single reason to go mobile? Because your target customers are out there, and so are your competitors. If you aren’t there, you are losing out to them. It’s easier to manage than having two separate websites; it offers a better user experience; and it is what the future is about, when 9 out of 10 users use their mobile devices to browse the web. Don’t fail to experimentInitiating and participating in conversations on social media, providing real-time updates, creating an engaging social presence, planning interesting events, offering discounts, arranging giveaways and contests, acknowledging your consumers, and many other tactics are good for digital marketing success. But you need to understand that just as there is no single secret to success for digital marketing, so is there no single way to go about it. You need to keep on experimenting to find out what works for your business and what doesn’t. A-B testing is always a good idea to know whether a digital marketing tactic you use is working for you or not. Also, you need to have a clear idea about how to measure your results. Otherwise, you’ll end up investing a lot of time, money, and effort into the wrong channels, and won’t have a clue about it either. If you are yet to start with digital marketing, the right time to do it is NOW. But you need a solid plan before you set out with your digital marketing campaign. Remember, the web is a precarious space, and you need to be aware of the pitfalls before you take a single step. Just jumping in with your eyes closed spells disaster. You need to identify the purpose of online marketing for your business. Do you want to reach a bigger consumer base? Do you want to showcase your products or services? Do you want to build brand awareness? Decide what you want digital marketing to do for your business. Next, determine how you wish to use the channels and how they can contribute to the overall impact. Blindly emailing your contacts about new products, paying for Facebook ads, and such tactics won’t do. You need to have a cohesive plan where each of the channels works to attain the core purpose of your digital marketing campaign.
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