M&M's Origins in the Wartime |
Posted: October 13, 2014 |
“The milk chocolate that melts in your mouth, not in your hand” is as famous a trademark as you will ever come across in as far as candy is concerned. You have probably heard about it, or come across about it, but what I can guarantee you for sure is that if you have had a go at it, it is incredibly irresistible. That’s the beauty that is M&M. They are not only sweet and irresistible; they also have an interesting story behind their existence, perhaps a fitting story for such amazing candy. Today on the History Blog we will look at M&M.I mentioned some time back that I love history, I love to find out as much as I can about stuff that I love, and for sure my interest in M&M does not just come from the fact that I come across it almost every other day, but more so because I am a huge fan, some can say an addict. The origins While most of us do love the M&M, quite a number are not aware of the fact that they were actually introduced into the industry as a treat for the military guys back then. Initialized after the founders, Forrest Mars & Bruce Murrie, they became an instant hit in the market when they were introduced, irrespective of the fact that they were only available in chocolate and peanut flavors. However, it was not until the 1990s that special flavors were introduced, and in the year 2000, it was officially termed the candy of the millennium, in consideration of the fact that the roman numerals MM = 2000. Innovative concept In as much as there has been quite a lot of innovation in as far as M&M is concerned one thing that they have kept up with for so long is the design of their bags; deep chocolate brown. It was in 1954 that they came up with their slogan melds in your mouth, not in your hands, marking one of the most significant campaigns of its existence so far. At the same time, it was also during this year that they came up with the animated characters which have graced TV commercials for years. Worldwide appeal In 1980 the company decided to take M&M across the global divide, and this saw its introduction into markets all over the world with a special emphasis on Germany, France, Hong Kong and Japan. Two years later, 1982 was another first for the company as astronauts managed to make it all the way to Mars with the candy, setting their pace in history. Modern day M&M Today the characters have embodied different aspects, actually modeling out their own lives. Introduced in 1997, Green was the first female character for the line of candy. Two years later on Orange was introduced into the line of candy, with a characteristic crispy paranoid taste. However, the most popular characters of M&M so far still remain the Red and Yellow and will often appear in commercials alongside one another.
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