How Using Several Channels Can Help You with Your Marketing Strategy |
Posted: February 20, 2019 |
Before digital marketing was multi-faceted, it was common to only use one or two applications in order to head an entire strategy. However, as more information became necessary in order to create campaigns that delivered, it became helpful to use a variety of channels in order to get work done faster and more efficiently. Channels can be used in order to engage with customers in new ways, and integration with your apps can help you see where your marketing efforts are succeeding.
Here are some reasons you might want to switch to several integrated channels.
Multichannel marketing increases your client base
If you have only used a single channel in the past to attract new clients, then it is likely that you have noticed a plateau in how many customers have come to you for business. Once you have exhausted your main channel, then it can be difficult to have a steady stream of new clients coming into your business. This is why it can be important to look to other social media platforms, email marketing, and paid advertisements in order to reach a new customer base.
A multichannel approach is not time consuming
Many companies feel intimidated by the idea of incorporating other marketing channels into their strategies because they feel it will add unnecessary work. Fortunately, having several channels doesn’t have to take up a lot of time to maintain. With integration software such as PieSync, you can combine your HubSpot and MailChimp accounts to complement your others and to find the weak points in your campaign. This can save you time by connecting your contacts from one platform to another so you don’t have to worry about manual entry for each channel.
Multichannel marketing increases a positive customer perception
Because so many companies have now switched to a multichannel marketing strategy, customers have come to expect that they can find out more information on a certain business through several platforms. This might mean establishing a strategy based around your social media pages or creating customer support options on a variety of channels. By granting customers more access to your company through a help desk, live chat, and other forms of contact through a variety of platforms, you are creating a positive perception of your company.
A multichannel approach allows for innovation
If at any point in your business you feel like you would like to innovate, then having a multichannel strategy might be necessary. One example might be the use of a branded app, which can increase user engagement and provide you with new insights into how your customers see your company. Without a multichannel marketing strategy, it can be difficult to create a sales funnel that allows you to better track the results of marketing budgets and to develop a coherent plan for your other channels.
For more information about the performance of your business, it can be necessary to switch over to a multichannel strategy in order to create a more integrated marketing campaign for your company. As applications become more and more involved with one another, it might be beneficial to consider how you can use a multichannel strategy in order to build your marketing presence and bring new clients in.
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