5 Effective Marketing Strategies to Boost Your Art Sales |
Posted: August 24, 2020 |
Creating art is a soul-satisfying experience for an artist. However, art marketing may not impart the same pleasure. It can be fraught with many challenges. There are lots of factors that we need to consider while monetizing our art. The growing popularity of social media platforms has boosted the world of marketing and eased small entrepreneurs' tasks in reaching out to a large number of people. While planning to sell our artwork, we must broaden our vision and not restrict ourselves to mainstream strategies. Meticulous research, careful planning and proper implementation are the keystones of a good art marketing strategy. A mistake at any step can lead to the loss of clients and customers.
https://unsplash.com/photos/rlbG0p_nQOU Some of the most effective marketing strategies that artists must follow to capitalize on their art are discussed below:
1. Build an impressive portfolio:Making an online portfolio is a cornerstone of starting an art business. A portfolio reflects an artist's creativity and is the first place to build a customer and client base. We can create an online portfolio by making a website where we can upload some of our pieces. Artists should be selective and representable while working on a portfolio. They should curate the contents and demonstrate only their best pieces in portfolios. If the portfolio has too many samples of an artist’s work, customers may overlook the remarkable ones. If we fill our portfolio with too many work samples, it will also divert potential clients from the rest. 2. Find your target market:While deciding to sell our art, we should most importantly determine what market we are going to serve. There are different strata of customers, depending on their inclination and finances. Once we have decided what we are going to create, we should start categorizing our target market. If our art form displays realism, then people who love it will make our target market. They will be our core audience. Our secondary market will be the people who love realistic art forms but also have a liking for horses. They will not be our core audience but are still crucial to us. By dividing our target market like this, we can strategize our marketing techniques and know where to hit the dart. We must also not hesitate to approach those customers who are financially stable. Because art is not a necessity, it is a luxury. A poor person is less likely to buy art than a financially stable person.
Any business, not just art, demands networking and connectivity to boost its sales and revenue. When we talk about selling art, networking can be done in many ways. Not merely online platforms, in-person meetings, and other types of interactions also help a long way in creating a sound network. Some of them are as follows: 3.1 Attend art exhibitions and art fairs:Art exhibitions and fairs are places where art lovers, famous artists, and industry people gather. We can get to meet agents who can tell us which art galleries are looking for collections or recommend other prominent artists, we can collaborate with. They can also help us by advertising our art shows on their social feeds. We should always remember to carry a business card that we can hand out to anyone we want. This small though essential strategy could also help us in promoting our art. 3.2 Attending art organizations:Art organizations are places where we can meet other artists, build a rapport with them, and advocate and promote our art. Art organizations serve great opportunities for young artists to get acquainted with current art forms and market trends.
Blogs are a helpful way to share our experiences, descriptions, and pictures of our artworks. They are a great medium to interact with followers and fellow artists. Through an engaging blog, we can highlight the theme and purpose of our artworks to customers. We can also give advice, tips, and new ideas to help our fellow artists.
https://unsplash.com/photos/wN9DU73b8_s We can make our blog interesting by mentioning some behind-the-scenes experiences that we had while creating our artworks. Sharing your art blog on social media is also a good idea as you could get more people to know about you and your art. 5. Social media marketing and promotion:Ensure an active social media presence. We must have an Instagram profile specifically for our artwork. Starting a Facebook page and joining a Facebook group that is relevant to our artwork is vital in building networks. We can also make a Snapchat account where we can demonstrate our artworks and update our customers with the creative process. Twitter and Pinterest are also helpful in promoting art. Building a strong social media presence can help us strengthen both the customer and client base. Additionally, we should not hesitate to self-promotion. Do not leave any stone unturned in promoting your store online or through word-of-mouth. Conclusion:The above strategies, however, can be just a beginning for our art marketing. We can go to great lengths to boost our sales by being creative in our approach and look for ideas that are not cliché or limited to the old school of marketing. Not all strategies are equally workable for a seller. We must know which platform or channel suits us best, and then accordingly channelize our sales.
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